Mobile Marketing: An Hour a Day (Paperback)
內容描述
A step-by-step guide to successful mobile marketing strategiesGo from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategyPares down a complex process into approachable, bite-sized tasks you can tackle in an hour a dayCovers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goalsGets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcastingMobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.
